Skateboarding has evolved from a rebellious pastime into a globally recognized sport, attracting enthusiasts from all walks of life. As the sport gains popularity, opportunities for skateboarders to turn their passion into a profession have expanded. One of the most coveted avenues is securing a sponsorship deal. Skateboarding sponsorship programs offer financial support, access to premium gear, and a platform to showcase talent on a larger stage.
For many skaters, sponsorship is not just about receiving free products; it’s a validation of their skills, dedication, and contribution to the skateboarding community. Sponsors, in turn, gain brand ambassadors who resonate with their target audience, creating a symbiotic relationship that benefits both parties.
However, the path to securing a sponsorship is not straightforward. It requires more than just impressive tricks; it demands consistency, a unique style, and active engagement within the skateboarding community. This guide aims to demystify the process, providing aspiring skateboarders with the knowledge they need to pursue and obtain sponsorships effectively.
Understanding the intricacies of sponsorship programs is crucial. From eligibility criteria to the application process, each step plays a pivotal role in determining a skater’s chances of success. By adhering to best practices and staying true to one’s unique style, skaters can increase their visibility and appeal to potential sponsors.
In the following sections, we will explore the essential aspects of skateboarding sponsorship programs, offering insights and practical advice to help skaters navigate this competitive landscape. Whether you’re a seasoned skater or just starting, this guide will equip you with the tools needed to embark on your journey toward sponsorship.
Eligibility for Skateboarding Sponsorships
Securing a sponsorship in skateboarding is a significant achievement that requires more than just technical proficiency. Sponsors seek individuals who embody the spirit of skateboarding and can represent their brand authentically. Understanding the eligibility criteria is the first step toward making a compelling case for sponsorship.
Age and Experience Level
While there is no strict age requirement, most sponsors prefer skaters who have a certain level of experience. This experience is often demonstrated through participation in competitions, consistent practice, and a developed skill set. However, some brands, like PLATI, offer programs for beginners, encouraging newcomers to the sport .
Skill Proficiency
Technical skill is paramount. Sponsors look for skaters who can execute a wide range of tricks with consistency and style. This includes street skating, vert, and bowl riding. A skater’s ability to innovate and push the boundaries of their craft can set them apart from others.
Social Media Presence
In today’s digital age, a strong online presence is essential. Sponsors often assess a skater’s social media platforms to gauge their reach and influence. Platforms like Instagram, TikTok, and YouTube allow skaters to showcase their talents and connect with a broader audience. Engaging content and a growing follower base can significantly enhance a skater’s appeal to potential sponsors.
Community Engagement
Active participation in the skateboarding community is highly valued. This can include attending local events, supporting skate parks, and engaging with fellow skaters. Sponsors appreciate individuals who contribute positively to the culture and ethos of skateboarding, as this reflects well on their brand.
Professionalism and Attitude
Sponsors seek skaters who exhibit professionalism both on and off the board. This includes punctuality, respect for others, and a positive attitude. A skater’s behavior can influence a brand’s image, making it crucial to maintain a high standard of conduct in all interactions.
Consistency and Dedication
Consistency in practice and performance demonstrates dedication to the sport. Sponsors prefer skaters who are committed to continuous improvement and who regularly update their content with fresh material. This shows a long-term investment in their skateboarding journey.
Alignment with Brand Values
Finally, alignment with a sponsor’s brand values is essential. Brands often look for skaters whose personal style, ethics, and image resonate with their own. This alignment ensures a harmonious partnership and authentic representation of the brand.
Top 10 Companies That Sponsor Skateboarders
Navigating the world of skateboarding sponsorship programs means knowing who the key players are. Many companies in the skate industry actively support talented skaters, offering everything from gear to global exposure. The following ten companies are among the most recognized and respected when it comes to sponsoring skateboarders. Each has its own unique focus, criteria, and culture, making it essential for aspiring skaters to align themselves with the right brand.
1. Red Bull
Red Bull is synonymous with extreme sports, and skateboarding is no exception. The brand seeks out elite-level skaters who can perform at the highest level and have a strong presence both in competitions and in the media. Red Bull’s skateboarding sponsorship program offers financial backing, access to world-class training facilities, and invitations to exclusive events. Their skaters are not just athletes; they are ambassadors of the brand’s adventurous spirit.
2. Nike SB (Nike Skateboarding)
Nike SB is one of the most prestigious names in skateboarding sponsorships. The brand looks for skaters who have not only incredible skill but also marketability. Nike SB riders often receive custom shoes, apparel, and signature product lines. Sponsorship here can mean global recognition, as the brand is known for its aggressive marketing and promotional campaigns. However, competition is intense, and applicants must have a highly polished skate style and a solid online or competition record.
3. Element Skateboards
Element prides itself on nurturing not just great skaters but also well-rounded individuals who align with their eco-conscious and socially aware values. Their skateboarding sponsorship program often includes mentorship, product support, and opportunities to participate in Element-endorsed trips and projects. They’re known for fostering long-term relationships with their team riders and offering room for creative input.
4. Vans
A staple in the skate scene since the 1960s, Vans continues to sponsor some of the most influential names in the industry. They’re heavily involved in community outreach and host popular events like the Vans Park Series. Vans looks for skaters who are authentic, consistent, and deeply embedded in skate culture. Their skateboarding sponsorship program also emphasizes individuality and self-expression.
5. DC Shoes
DC Shoes has been at the forefront of skateboarding footwear for decades. Their sponsorship program favors aggressive, daring skaters who embody the brand’s high-energy style. DC is particularly known for producing high-quality skate videos featuring their team riders. Skaters sponsored by DC typically receive shoes, apparel, and promotional exposure through the company’s vast media reach.
6. Powell Peralta
As one of the pioneers in the skateboarding industry, Powell Peralta carries a legacy. Their skateboarding sponsorship programs are often geared toward both up-and-coming and seasoned skaters who show a deep respect for the roots of the sport. Powell Peralta is known for investing in technical talent and character, and many of their riders go on to have long-standing careers in skateboarding.
7. Santa Cruz Skateboards
Santa Cruz is all about bold visuals and punk rock vibes. Their sponsorships are often given to skaters who are fearless, creative, and unpredictable. They focus on originality and want riders who push boundaries, not just with tricks but also with style. The brand thrives on a rebellious edge, making it ideal for skaters with a strong personal identity.
8. Bones Bearings
Bones sponsors skaters who are not only technically skilled but also brand loyal. Many top-level professionals swear by Bones’ bearings, and the brand returns the loyalty through consistent support. Sponsorship benefits include gear, exposure through Bones’ media platforms, and occasional financial backing for contest entries or travel.
9. Thrasher Magazine
While not a traditional sponsor in the same way as a product brand, Thrasher Magazine plays a vital role in the culture of skateboarding. Skaters featured in Thrasher videos, articles, or on social media often gain immense visibility. Occasionally, they endorse or promote specific skaters who exemplify raw street skating and fearless style. Getting noticed by Thrasher can be a pivotal step toward bigger sponsorships.
10. Independent Trucks
Independent Trucks values hardcore skaters who embody the “ride or die” mentality. Their skateboarding sponsorship program supports those who show loyalty to the brand and contribute to the community through edits, demos, and tours. Known for their tough image and dedication to the skate lifestyle, Independent seeks skaters who go hard and represent the essence of street and park skating.
Each of these brands offers unique perks and requirements, so it’s crucial for skaters to do their research and choose companies that align with their personal style and values. A strong connection with a brand increases the chances of a successful sponsorship relationship and long-term growth.
Requirements for Getting Sponsored
While eligibility gives you a broad idea of what sponsors are generally looking for, meeting the actual requirements for getting sponsored is about taking intentional steps to prepare and present yourself as a serious contender. Skateboarding sponsorship programs are competitive, and brands only invest in skaters who show the right mix of talent, personality, presence, and professionalism. Here’s a deep dive into what it really takes.
1. High-Level Skateboarding Skill and Style
At the core of any sponsorship is talent. You need to skate at a consistently high level—whether it’s in street, park, vert, or a mix. Sponsors want to see clean landings, advanced tricks, creative lines, and control. But skill alone isn’t always enough; your style how you move, how you land, your rhythm, and your flair—is just as important. Style is what separates a good skater from a memorable one. Sponsors are drawn to skaters who bring something unique to the table and can express themselves through their skating.
Start by filming quality clips of your best lines and tricks. Make sure the footage is clean, well-lit, and creatively edited. Having a professional-looking highlight reel can be a game-changer, especially if you don’t have major contest wins under your belt.
2. Strong Online and Social Media Presence
In today’s digital age, your online profile is your portfolio. Most skateboarding sponsorship programs pay attention to social media numbers—not just the quantity of followers, but the quality of engagement. Are you active? Do you post regularly? Do people interact with your content? Brands want to see that you have an audience, even a small but loyal one, because it means you can help promote their gear.
Platforms like Instagram and YouTube are essential tools. Regularly post clips of your skating, behind-the-scenes footage, training progress, skatepark visits, and even lifestyle content. Engage with your followers, tag relevant brands, and use popular skate hashtags. Over time, this builds both visibility and credibility.
3. Personality and Brand Alignment
Skateboarding is personal, and brands are looking for skaters whose vibe aligns with their image. If you’re applying to a brand like Vans, they might be looking for an artsy, community-minded skater who thrives on creativity. A company like DC Shoes might be looking for someone more aggressive and flashy. It’s important to study the brands you’re interested in, watch who they sponsor, and assess whether your own style and attitude would fit.
Beyond that, personality counts. Are you easy to work with? Are you respectful, humble, and passionate? Companies want riders who are more than just athletes—they want individuals who embody the culture of skateboarding and who can act as role models within the scene.
4. A Quality Skateboarding Portfolio
A well-rounded skate portfolio is essential. This doesn’t mean you need a website (although that helps), but you should have a collection of materials that show who you are as a skater. This includes:
- A solid video part (ideally under 3 minutes)
- Short skate clips for Instagram and TikTok
- A short bio or story about your skating journey
- A list of competitions, events, or skateparks you’ve participated in
- Photos of you skating or representing skate culture
- If you’re sending out applications or inquiries, attach this portfolio or include links to your social profiles and videos. Make it easy for sponsors to see what you bring to the table.
5. Involvement in the Local Skate Community
Sponsors often scout talent from the ground up, especially through local skate scenes. Are you a regular at your local park? Do you support local skate shops, participate in jams, or volunteer at events? Brands love skaters who are deeply involved in their communities, because it shows commitment and authenticity.
Getting noticed at local competitions, collaborating with nearby skaters on video parts, or even starting your own small skate project (like a video series or pop-up event) can boost your credibility and visibility. Some brands even partner with local skate shops to identify potential talent for their programs.
6. Professional Attitude and Reliability
While skating is a lifestyle rooted in expression and rebellion, professionalism still matters—especially in sponsorships. Respond to emails promptly. Be respectful in communications. Show up when you say you will. Skaters who prove they can handle responsibilities (like showing up to events or submitting content on time) are much more likely to get long-term support.
Companies invest money and resources into their riders. If you’re unreliable or disrespectful, you risk losing that opportunity. That doesn’t mean you have to change your personality just be real, respectful, and consistent in your communication.
7. Persistence and Patience
Finally, one of the most overlooked requirements for getting sponsored is persistence. Many pro skaters faced rejection before getting their big break. Don’t be discouraged if your first email doesn’t get a reply or your first highlight reel doesn’t go viral. Keep filming. Keep skating. Keep showing up.
Sponsorships often come when you least expect them sometimes it’s after a local contest win, sometimes after a viral clip, or even through a friend who recommends you. Stay visible, stay motivated, and always skate for the love of it. The more you focus on progression and staying connected to the community, the more likely sponsors are to find you.
How to Apply for a Skateboarding Sponsorship
Once you’ve built the skills, community presence, and portfolio that meet the typical requirements for skateboarding sponsorship programs, the next step is knowing how to actually apply. This is where preparation meets opportunity. The application process might differ slightly from brand to brand, but the core approach is the same: you need to market yourself effectively and professionally. Below is a detailed, step-by-step guide to help you stand out and land that dream sponsorship.
1. Research the Right Brands
Not all skate brands are created equal and not all of them will be the right fit for your personal skate style or image. Before you even think about applying, do some serious research on potential sponsors. Look at their current roster of sponsored skaters. What kind of skating do they promote? Is it street-heavy, vert, or more lifestyle-oriented? What do they post on social media? What kind of content gets the most attention from them?
You want to make sure that the brand’s values, aesthetics, and vibe match yours. Applying to companies that align with your personal identity increases the chances that they’ll be interested in you as a representative of their image. It’s not just about “getting sponsored” it’s about forming a mutually beneficial partnership.
2. Build and Polish Your Skate Portfolio
Before reaching out, make sure you’ve prepared a strong skateboarding portfolio. This is your visual resume. You don’t need anything overly complicated—just enough to show who you are and what you can do. A good portfolio includes:
- A highlight video (1-3 minutes) showcasing your cleanest, most stylish tricks
- Short skate clips formatted for Instagram, TikTok, or Reels
- A short bio—your age, where you’re from, your favorite parks/spots, and what inspires you
- A list of events, competitions, or skate collabs you’ve been part of
- Your social media handles
Your skate video should be your top priority. Brands don’t need fancy camera work, but they want to see clean footage, clear angles, and a diversity of tricks. This is often the first (and sometimes only) impression you’ll make—so make it count.
3. Start with Local Skate Shops and Flow Teams
If you’re not already on a local flow team (a type of unofficial or entry-level sponsorship), start there. Many large brands work through local skate shops to identify emerging talent. Visit your favorite shop regularly, connect with the staff, and ask about brand reps. A positive relationship with a shop can often lead to introductions to brand managers or distributors.
Some companies, like Element and Vans, also run regional or amateur programs that are easier to join than full pro teams. Being on a flow team means you might get free gear or discounts—plus you’ll have your foot in the door to apply for full sponsorship later.
4. Send a Professional Application or Email
If a company has a formal sponsorship page (many do), follow their instructions exactly. But if not, reach out with a well-written, professional email or direct message. Here’s a basic outline of what to include:
- Subject line: Skate Sponsorship Inquiry – [Your Name]
- Greeting: Address the brand or rep by name, if possible
- Short intro: Who you are, where you’re from, what kind of skating you do
- Why them: Mention why you admire the brand and how you align with their style or mission
- Links: Include links to your highlight reel, social media, and skate portfolio
- Closing: Thank them for their time and mention you’re open to any opportunities they might have
Keep your message short, respectful, and enthusiastic. Remember: you’re reaching out as a potential brand representative, not just someone looking for free gear.
5. Participate in Competitions and Local Events
One of the fastest ways to get noticed by sponsors is through competitions. Whether it’s a grassroots event at your local park or a citywide contest, these events are magnets for brand reps and skate media. Even if you don’t win, your performance, attitude, and style can make an impression.
Some companies even host their own branded competitions—like the Red Bull Skate Arcade or Vans contests—where winners are offered gear or flow sponsorships. Participating shows that you’re active, ambitious, and serious about your skating journey.
6. Be Visible and Network Often
Networking isn’t just about shaking hands or making small talk. It’s about forming real connections with people in the skate scene. Follow other skaters on social media, comment on their clips, show up to park meetups, and collaborate on video projects. Sponsors notice skaters who are visible and active in the community.
Tagging brands when you wear their gear or use their equipment in your videos is also a subtle way to get on their radar. If they start liking or sharing your content, that’s often a good time to reach out.
7. Stay Consistent and Follow Up Respectfully
If you don’t hear back from a brand right away, don’t take it personally. Many companies receive dozens, if not hundreds, of applications. Wait a few weeks, then follow up with a short, polite message reaffirm your interest and let them know you’re still skating hard and sharing content.
Even if a brand doesn’t offer a sponsorship immediately, they may keep your name on file or follow you for future consideration. Consistency over time is often what leads to real opportunities.
ALSO READ: Apply for BMX Freestyle Sponsorship Programs -Tips, Eligibility & Top Sponsors
Conclusion
Skateboarding has come a long way from its underground roots, growing into a global sport and cultural movement. For many skaters, landing a sponsorship is more than just free gear or social media bragging rights—it’s a step toward turning a personal passion into a career. Understanding the ins and outs of skateboarding sponsorship programs can make that dream a reality. It’s not just about being good; it’s about being seen, being smart, and being someone a brand wants to work with.
As we’ve discussed throughout this guide, eligibility begins with mastering your craft honing your unique skate style and pushing yourself beyond the basics. But being eligible isn’t the same as being ready. You need to build a presence both on the board and online. Whether it’s through your highlight reels, your competition placements, or your everyday social media clips, you should be consistently putting yourself out there.
And don’t underestimate the power of community. Brands are always watching the culture from the inside. When you’re involved in your local scene, giving back, and staying true to the lifestyle, you naturally build credibility. A lot of skaters get discovered not just by what they do alone, but by the company they keep, the edits they appear in, or the events they support.
Also crucial is doing your research. Not every brand is a perfect match for every skater. Just like a skater has their own style, brands have their own voice. Find the ones whose values, visuals, and mission reflect who you are. Reaching out with that knowledge shows not only initiative but respect two things that go a long way in a sponsorship relationship.
Above all else, stay persistent. Rejection is part of the game, even for the most talented riders. Many pros were turned down before getting their first deal. Use every no as motivation, every ignored email as fuel. Keep improving, keep showing up, and keep skating with passion. The most successful skaters didn’t get noticed overnight they built their name over years of consistency, connection, and character.
In the world of skateboarding sponsorship programs, there’s no perfect formula. But if you stay authentic, stay hungry, and stay focused, the right opportunity will come. Whether you’re out filming a new part, hyping up your local shop, or just skating for the love of it, remember: every push forward is one step closer to the sponsorship you’re chasing. OFFICIAL LINK
FAQs
FAQ 1: What Do Sponsors Actually Look for in a Skater Beyond Skills?
When people think about sponsorship, the first assumption is always: “You just have to be good at skating.” While raw skill is definitely a major piece of the puzzle, it’s far from the only thing sponsors care about. In reality, skateboarding brands are looking for complete individuals, not just technical machines.
Sponsors want someone who fits their brand identity. That means your personality, social values, and how you carry yourself online and in public must reflect what the brand represents. For example, if a company stands for creativity and community, they’re unlikely to sponsor a skater who shows disrespect online even if that person can land a 360 flip down a 12-stair.
Consistency, style, and individuality are huge. A skater who brings a unique flavor, who makes tricks look effortless and smooth, often stands out more than someone doing the hardest tricks. Style tells a story and brands want storytellers.
Then there’s influence. Do you inspire other skaters? Do people watch your clips and get hyped to go skate? If you’re pushing the culture forward even on a small scale sponsors notice that.
At the end of the day, brands are looking for skaters who add value beyond just tricks. They want someone who is passionate, positive, promotable, and professional. If you can blend skill with authenticity and presence, you’re already ahead of the pack.
FAQ 2: Can You Get Sponsored Without Winning Competitions or Being a Pro?
Yes absolutely. One of the biggest misconceptions about skateboarding sponsorship programs is that you have to win contests or be on the pro circuit to get noticed. While competitive success can definitely help, it’s no longer the only path to a sponsorship deal in today’s skate culture.
The game has changed. Social media platforms like Instagram, YouTube, and TikTok have opened up new doors for skaters to show off their style, personality, and consistency. A skater who uploads sick clips every week and builds a loyal following might be more attractive to a brand than someone who just competes a few times a year. Brands love reach, and if your content engages people even in a small but meaningful way that’s value.
Also, many brands now have flow teams and grassroots sponsorship levels. These are designed specifically for non-pro skaters who show potential and passion. If you’re involved in your local skate scene, creating great content, and wearing or promoting a brand naturally, you’re already on the radar. Companies want to support skaters who genuinely love their products and are out there spreading the vibe.
Don’t forget: being professional, kind, and motivated counts. A sponsor might choose a respectful and consistent amateur over a flashy but unreliable semi-pro.
So if you’re not winning trophies—don’t sweat it. Keep creating. Keep skating. Keep sharing. Sponsors are watching, and they love to support skaters who hustle with heart.
FAQ 3: How Do I Know If a Sponsorship Offer Is Legit or a Scam?
Great question and super important. As skateboarding sponsorship programs become more popular, unfortunately, so do sketchy offers. Not every “sponsor” sliding into your DMs is the real deal. So how can you tell if the offer is legit?
First, check the company’s online presence. Do they have a real website? Are they active on social media? Is their content professional and authentic? Real brands will have an online trail: posts, team riders, products, and consistent engagement. If their account looks new, empty, or copied from others, it’s a red flag.
Second, look at how they contacted you. Real sponsors usually reach out in a professional way email, sponsorship forms, or a direct but respectful message. Scammers often use generic language like “Hey, you’ve been selected for a promo deal!” or “Buy our gear and become an ambassador.” If they’re asking you to buy something first, that’s a huge warning sign.
Third, ask questions. A legitimate sponsor will be transparent about what they expect from you and what you’ll receive in return. Don’t be afraid to ask:
- What kind of support do you provide?
- Who else do you sponsor?
- Are there contracts or agreements involved?
Lastly, talk to other skaters. If you’re unsure about a brand, ask your community. Chances are, someone else has encountered them before and can offer insight.
Real skateboarding sponsorship programs are built on respect, collaboration, and mutual benefit. If it feels fishy, trust your gut—and don’t sell your talent short just for a free t-shirt.
FAQ 4: How Long Does It Take to Get Sponsored as a Skater?
There’s no fixed timeline and that’s both the beauty and the challenge of skateboarding sponsorship programs. Some skaters land a deal within a year of consistent posting and community involvement. Others grind for five or more years before finally catching a brand’s attention. The timing depends on several key factors: your skill level, visibility, network, and sometimes, just luck.
If you’re just starting out, focus first on progression and consistency. Are you skating every week? Are you leveling up your tricks? Are you documenting your journey and putting it out there? These are the building blocks.
Next comes exposure. You’ll need to invest time in filming good content, posting it online, and engaging with your skate community. The more people see you skate especially the right people the faster things can happen.
It also depends on how well you network. Are you showing up to local events and jams? Are you tagging brands in your clips? Are you connecting with other skaters who might vouch for you or collaborate?
The key is to stay visible and patient. Some days you’ll feel like nothing’s happening but behind the scenes, people are watching. Sponsors don’t always reach out immediately. Sometimes, they wait to see if you’re consistent before investing in you.
So don’t rush the process. Focus on becoming the kind of skater a brand can’t ignore. Keep progressing, keep posting, and stay active in your scene. When the timing’s right, and your game is tight, the offer will come.
FAQ 5: What Should I Avoid Doing if I Want to Get Sponsored?
Just as there are steps that move you toward sponsorship, there are also behaviors that can seriously set you back. Even if you’re talented, certain missteps can make brands hesitate—or completely turn away. If you’re aiming for skateboarding sponsorship programs, here’s what not to do.
1. Chasing too many brands at once.
It’s tempting to tag every brand under the sun in your videos, but it comes off as desperate. Focus on a few brands you genuinely support. Show loyalty. Sponsorships are relationships they work best when there’s mutual respect and alignment.
2. Acting unprofessionally online.
This one’s huge. If your social media is full of arguments, negativity, or trash-talking other skaters, brands will take notice and not in a good way. Sponsors want ambassadors who represent their values. Always think: Would I want a brand rep to see this post?
3. Spamming DMs or emails.
Persistence is good but there’s a fine line between following up and being annoying. If you send the same message every week or beg for free gear, you’ll probably get blocked before you get noticed. Be respectful, be brief, and let your skating do most of the talking.
4. Neglecting your image.
You don’t have to change who you are, but take pride in how you present yourself. Sloppy edits, poor quality clips, or bad attitudes in footage can give off the wrong impression. You’re a brand in yourself treat it that way.
5. Giving up too soon.
Finally, don’t assume one rejection means you’re not good enough. Many of today’s top skaters were turned down before they got their break. Stay consistent, humble, and hungry. That’s the energy sponsors love.
