Motocross is more than just a high-octane sport, it’s a lifestyle built on grit, determination, and a whole lot of throttle. For many riders, the dream of racing professionally or competing in top-tier events isn’t just about skill. It’s also about having the financial and material support needed to maintain bikes, gear, travel expenses, and competition fees. That’s where Motocross Sponsorship Programs come into play. These programs are the bridge between raw talent and a sustainable racing career, providing riders with the resources they need to push their limits.
Whether you’re an amateur tearing up local tracks or an emerging pro eyeing national championships, sponsorships can change the game. But getting one isn’t as simple as sending an email or asking for free gear. It requires a strategic approach, a strong personal brand, and a clear understanding of what companies are looking for. This guide is designed to walk you through the key elements of Motocross Sponsorship Programs who qualifies, what’s required, which companies offer them, and how to put your best foot forward during the application process.
In today’s competitive racing environment, being fast on the track is only part of the equation. Riders are also expected to be ambassadors for the brands they represent. That means showing professionalism, engaging fans, and promoting sponsor products both on and off the bike. The most successful riders treat sponsorships like partnerships not handouts. And like any good partnership, they’re built on mutual benefit, trust, and consistent performance.
One of the common misconceptions in motocross is that you need to be a champion to get sponsored. While high-level results certainly help, they aren’t the only factor sponsors consider. In fact, many Motocross Sponsorship Programs are open to passionate, hard-working riders who show potential, community involvement, and a willingness to promote their sponsors authentically. If you know how to market yourself and back it up with strong performances, you’re already ahead of the curve.
This blog post is the first part of a comprehensive series designed to break down everything you need to know about getting sponsored in motocross. We’ll start by covering eligibility a crucial first step for anyone thinking about applying. Understanding who qualifies and why will help you assess where you stand, and what steps to take next.
Eligibility for Motocross Sponsorship Programs
Before diving into the world of applications and brand proposals, it’s important to understand who is actually eligible for Motocross Sponsorship Programs. Eligibility can vary depending on the sponsor, but most companies follow a set of core criteria when considering who they want to represent their brand. These standards are less about being a household name and more about how well you fit their brand identity and what kind of value you can bring to the table.
At the most basic level, most sponsorship programs require that you are an active motocross rider. That means regularly participating in local, regional, or national events, and maintaining a strong presence in the racing scene. Sponsors want riders who are seen—on the podium, in photos, in videos, and especially on social media. If you’re consistently racing and putting yourself out there, you’re already showing one of the key signs sponsors look for: commitment. Even amateur and youth riders can get noticed if they demonstrate potential, consistency, and a passion for the sport.
Age is another eligibility factor, although it’s rarely a barrier. Many Motocross Sponsorship Programs are open to young riders, sometimes as early as 8 or 9 years old. In fact, brands like KTM and Yamaha have youth support programs specifically aimed at developing talent from a young age. On the other end, age doesn’t have to be a limiting factor as long as you’re actively racing and promoting yourself. What matters more is that you’re involved in competitions that align with a sponsor’s target market.
Licensing and membership status can also affect eligibility. Some sponsors may prefer riders who hold valid AMA (American Motorcyclist Association) licenses or who compete in sanctioned events. This helps brands ensure that their sponsored athletes are serious competitors and involved in credible circuits. However, this doesn’t mean you need to be a pro to qualify. Amateur riders with strong race resumes and a good local following can be just as attractive to sponsors especially smaller or niche brands.
One of the increasingly important criteria for sponsorship eligibility is social media presence. In today’s digital world, brands are investing in riders who can help them gain visibility both on and off the track. Having a solid following on platforms like Instagram, TikTok, or YouTube can make you a more appealing candidate. It’s not just about how many followers you have, but also how engaged your audience is and how authentically you can showcase the brand’s products. Riders who can produce content, interact with fans, and share behind-the-scenes footage tend to have a competitive edge.
Lastly, your overall attitude and professionalism can heavily influence your eligibility. Sponsors don’t just want fast riders they want responsible, respectful, and driven individuals who represent their brand values. If you’re known for being dependable, working hard, helping other riders, or being a positive force in the community, that can significantly boost your chances. Sponsorships aren’t given based on performance alone—they’re earned by building a solid reputation, on and off the track.
Top 10 Companies That Sponsor Motocross Riders
When it comes to Motocross Sponsorship Programs, aligning yourself with the right brand can open doors to gear, financial backing, exposure, and long-term opportunities. While hundreds of companies offer some form of rider support, a handful stand out for their consistency, impact in the motocross industry, and dedication to growing the sport. These top 10 companies have built a strong reputation for investing in both professional and amateur riders. If you’re serious about pursuing sponsorship, these are names worth knowing—and pursuing.
1. Red Bull
Red Bull is one of the most iconic names in extreme sports sponsorship, and motocross is no exception. Known for sponsoring elite-level athletes like Ken Roczen and Marvin Musquin, Red Bull’s Motocross Sponsorship Program is highly competitive. But it’s not just about being the fastest. Red Bull seeks riders who embody energy, innovation, and media-savviness. Their sponsored athletes often star in branded content, web series, and documentary-style storytelling. To catch their attention, you’ll need more than results—you’ll need personality, marketability, and an “it” factor.
2. Monster Energy
Monster Energy is a powerhouse in motorsports, especially in motocross. With long-standing partnerships with events like the Monster Energy Supercross Series and a roster of top riders, Monster’s sponsorships often include gear, travel support, and media exposure. They look for aggressive, dynamic athletes with strong racing résumés and a loyal fan base. Their brand is bold and edgy, so riders who align with that image have a better shot at joining the Monster family. Think adrenaline-fueled riding, fearless social media, and high visibility.
3. Fox Racing
Fox Racing has been a cornerstone of motocross gear and apparel for decades. Their sponsorship programs range from elite factory-supported pros to promising amateurs. Fox looks for riders who reflect their image: stylish, progressive, and authentic. Being a Fox rider means more than just wearing the gear—it means representing a culture of performance and style. They’re especially supportive of up-and-coming talent and often scout riders through race results and digital exposure. Their website typically opens applications during select times of the year, so keeping an eye on deadlines is key.
4. Alpinestars
Known for their high-end protective gear, Alpinestars sponsors top-tier motocross athletes globally. Their involvement spans across boots, body armor, and racewear. Alpinestars’ Motocross Sponsorship Program focuses on athletes who embody technical excellence and take safety seriously. They’re more selective than some apparel brands, typically choosing riders who are already competitive at regional or national levels. However, having a unique story or niche (e.g., being the top rider in a specific age bracket or region) can boost your chances of joining their ranks.
5. Rockstar Energy
Much like Red Bull and Monster, Rockstar Energy is deeply embedded in motocross culture. Their team includes major names like Jason Anderson and Cooper Webb. Rockstar is drawn to high-performance athletes with flair and reach especially those who generate content or are involved in high-profile events. Their Motocross Sponsorship Program leans toward riders with proven track records and strong fan engagement. If you’ve got style, speed, and swagger, Rockstar may be your perfect match.
6. Thor MX
Thor MX has long supported riders through racewear, sponsorship, and media content. They offer multi-tiered support programs that cater to both pros and amateurs. Thor MX takes a community-oriented approach and often recruits grassroots riders who are active in local races, involved in youth programs, or making a name for themselves online. Their application process is relatively accessible, and they’re known for working closely with riders to develop long-term relationships rather than one-time deals.
7. FMF Racing
FMF Racing specializes in performance exhaust systems and is one of the most respected names in aftermarket motocross parts. Their Motocross Sponsorship Program typically supports riders who are technically knowledgeable and serious about performance upgrades. FMF doesn’t just send out parts they look for brand ambassadors who can promote and review products, offer feedback, and represent them in regional and national events. If you have a mechanical edge and a passion for tuning your bike, FMF is a great sponsor to approach.
8. Dunlop Tires
Dunlop is a preferred tire choice for many factory teams and privateers alike. Their support program spans from the amateur grassroots level to national pros. They offer product discounts, promotional items, and limited financial support to select riders. Dunlop closely tracks race performance and participation, often looking for riders who are loyal to the brand and willing to provide feedback or testimonials. Posting about your tire setups and race results using Dunlop products is a great way to get noticed.
9. Yamaha Motor Co.
As one of the premier bike manufacturers in the world, Yamaha provides elite-level factory sponsorships and also runs various support programs for amateur riders. Their bLU cRU initiative is one of the most well-known rider development programs in motocross, aimed at helping riders progress through the ranks with factory-backed support. Riders who compete on Yamaha machines and show promise in performance and sportsmanship may qualify for the program. It’s a great way to work your way up to more competitive sponsorships.
10. KTM Racing
KTM has earned a reputation for dominating motocross circuits around the world, and their rider support network is equally strong. KTM’s Motocross Sponsorship Program includes everything from factory team deals to grassroots support for young and emerging riders. Their Orange Brigade amateur program is specifically designed to develop future talent. KTM typically scouts riders based on race results, potential, and a fit with their brand ethos: fearless, fast, and forward-thinking.
Common Requirements for Sponsorship
Getting noticed by brands is one thing, but securing a spot in a Motocross Sponsorship Program requires more than just talent on the track. It’s about presenting yourself as a complete package someone who’s not only fast but marketable, professional, and aligned with a sponsor’s image. Each brand has its own criteria, but most programs ask for a fairly standard set of documents, data, and personal attributes. Understanding what these requirements are and preparing them ahead of time can drastically improve your chances of landing that all-important deal.
1. Race Résumé or Athlete Profile
This is your calling card. Your race résumé is often the first thing a sponsor will see, and it needs to make an impact. It should include your name, age, location, bike brand and model, racing class, key accomplishments, and goals for the season. But it’s not just about stats. Sponsors also want to know what makes you different. Include a brief rider bio that tells your story how you got into motocross, what drives you, and what your ambitions are. Add in photos, your competition history, and a clean layout that’s easy to read and professionally formatted.
Some riders go a step further and create an athlete portfolio a full-color document or PDF that acts like a personal brochure. These often include race photos, a list of events for the season, testimonials from coaches or track owners, and any media appearances. The more complete and organized your résumé is, the easier it is for brands to see your value.
2. Social Media Metrics
In the age of digital marketing, your social media presence matters a lot. Many Motocross Sponsorship Programs weigh your online influence just as heavily as your race results. Why? Because social media is one of the most powerful ways to promote a brand. If you can showcase a product, engage your followers, and build a loyal audience, you’re delivering value far beyond the track.
Sponsors will often ask for your social handles and may look at metrics like follower count, engagement rate, and the quality of your content. Make sure your profiles reflect professionalism. That doesn’t mean you can’t have fun, but your pages should show consistent activity, a positive tone, and some representation of the brands you already use or support. Use relevant hashtags, tag gear manufacturers in your posts, and share behind-the-scenes content to increase visibility.
3. Consistent Competition Schedule
Sponsors want to know that their name or product will be visible consistently throughout the season. That’s why most programs ask for a copy of your upcoming race schedule or event list. Include the name of each race, date, location, and whether it’s local, regional, or national. This gives sponsors a sense of your reach and the kind of exposure you can offer.
Even if you’re primarily racing at local tracks, show that you’re committed. Include any special events, series championships, or training camps. If you’ve got plans to expand your competition footprint—say, moving from state to regional races that’s worth noting too. Brands love to support riders who are growing, evolving, and getting in front of bigger crowds.
4. Professionalism and Communication Skills
It might seem obvious, but how you conduct yourself off the bike is just as important as what you do on it. Sponsors want to partner with riders who are dependable, polite, and professional. That starts with how you reach out—your emails, application letters, and even direct messages should be clear, respectful, and grammatically sound. Treat it like a job interview. Be yourself, but be polished.
Once you’re in a sponsorship program, communication doesn’t stop. You’ll be expected to keep in touch, update your sponsors about results, and share photos or media they can repost. Responding quickly, delivering on promises, and showing appreciation goes a long way in building lasting relationships. If you stand out as easy to work with, your chances of renewal or of being referred to other brands go way up.
5. Ability to Promote the Brand
Finally, every sponsor wants one thing above all else: return on investment. They’re giving you gear, money, or perks in hopes that you’ll help them sell more of what they make. That means you need to be actively promoting the brand. This doesn’t have to be cheesy or salesy—it just means integrating their products into your content, tagging them in posts, and speaking authentically about your experience.
This is where creative riders shine. Some do product reviews on YouTube. Others post “day in the life” clips featuring their gear or bikes. Some go the extra mile by setting up booths or handing out stickers at local races. Even a simple Instagram reel showing how you prep for a race using your sponsor’s gear can be valuable content. The more ways you can show that you’re a natural fit for the brand, the more likely you are to keep the support coming.
How to Apply for a Motocross Sponsorship
Now that you know what’s expected and who’s offering support, let’s talk about how to actually apply for a motocross sponsorship. This step can be intimidating at first, especially if you’re just getting started, but once you understand the process, it becomes much more approachable. The key is preparation, authenticity, and persistence. You’re not just applying for free gear—you’re proposing a partnership that benefits both you and the brand. Done right, this step can be the beginning of a long, rewarding relationship with your sponsors.
1. Do Your Research and Choose the Right Sponsors
Before you send out a single email or application, take time to research the companies you’re interested in. Every brand has a different identity, target market, and set of values. The best way to stand out is to make sure you’re applying to sponsors that align with who you are as a rider. Are you a young, upcoming amateur? A weekend warrior with a strong local following? A highly competitive racer with national goals? Match your personality and style to brands that reflect your vibe.
Visit each company’s official website and look for a section like “Rider Support,” “Team Program,” or “Sponsorship Opportunities.” If the company doesn’t have that info available online, check their social media or email them professionally to ask about available support programs. Avoid the mistake of sending a generic message to every company. Sponsors can spot a copy-paste job a mile away.
2. Create a Strong Sponsorship Proposal
This is where you show sponsors why you’re worth investing in. Your sponsorship proposal should include the same materials mentioned earlier: your race résumé, personal bio, photos, social media links, and season goals. But beyond that, it should make the case for how you will promote the brand. Think of it from their perspective—what are they getting out of it?
Start with a short, enthusiastic introduction. Explain who you are, what you race, and why you’re reaching out to that specific company. Be sure to express genuine interest in their products—not just what you want from them. Talk about how you already use or plan to use their gear, and why you trust it. Then outline your season plans, describe your reach (both at races and online), and detail how you’ll provide value, whether that’s tagging them in posts, handing out flyers, or writing product reviews.
If you’re submitting by email, attach everything as a well-organized PDF and name your files clearly (e.g., “YourName_MX_Sponsorship_Proposal.pdf”). Keep the message short, friendly, and confident. Don’t oversell—just be authentic, respectful, and prepared.
3. Submit Applications via Official Channels
Most Motocross Sponsorship Programs have a specific time of year when they accept new riders often during the off-season or right before race series begin. Check deadlines carefully. Some brands open their programs around September or October to prepare for the following year. Others accept applications year-round.
Use official portals or emails provided on the brand’s website. Avoid sending DMs unless the company explicitly asks for it on social media. If a form is required, fill it out completely and double-check for typos. Incomplete or sloppy applications are a fast track to the reject pile. If you’re applying to multiple brands, stay organized by tracking submissions and dates so you can follow up appropriately.
4. Follow Up But Don’t Spam
After submitting your application, give it a week or two before following up. Sponsors are often swamped during application season, and decisions can take time. When you do follow up, keep it brief. Something like:
“Hi [Sponsor Rep’s Name], just checking in to see if you had a chance to review my sponsorship application. I’m still very interested and would love to represent [Brand Name] this season. Thanks for your time!”
Persistence shows interest, but don’t email every few days. If you don’t hear back after a couple of polite follow-ups, move on or circle back in the next application cycle. Some companies get hundreds of applications and simply can’t respond to every one. That doesn’t mean you’re not good enough it just means the competition is tough, and timing matters.
5. Maintain the Relationship If You Get Sponsored
If you do land a spot in a Motocross Sponsorship Program congratulations! But remember, the real work is just beginning. Keep your sponsor updated throughout the season. Send them photos, race results, and social media content they can repost. Tag them in your posts regularly and show off the gear or products you’ve received. Be a consistent, visible ambassador.
If you’re reapplying for the next season, include a summary of how you represented the brand, how your racing improved, and what value you brought to the partnership. A solid first year can turn into years of continued support and possibly open doors to even bigger sponsors down the line.
ALSO READ: Paragliding Sponsorship Programs – Eligibility, Requirements & How to Apply
Conclusion
Getting noticed in the world of motocross takes more than speed, grit, and a good-looking bike. It takes strategy, consistency, and a deep understanding of how to position yourself as a valuable brand partner. The best Motocross Sponsorship Programs are built on mutual respect—brands want riders who not only perform but represent their products with authenticity, professionalism, and passion. And if you’ve made it this far, you’re clearly committed to making it happen.
Throughout this blog, we’ve covered every major piece of the sponsorship puzzle. From understanding who’s eligible regardless of whether you’re a seasoned pro or an up-and-coming amateur to knowing the top companies who actively support riders, each part of the process matters. Sponsorship is not about free handouts; it’s about building partnerships that help both you and the brand grow. If you show initiative, offer consistent value, and stay professional, your chances of landing sponsorships multiply.
One of the most important takeaways here is preparation. Crafting a standout sponsorship proposal, showcasing your achievements, managing your social media presence, and clearly communicating your goals will set you apart in a sea of applications. When a sponsor sees that you’ve done your homework, taken the time to present yourself well, and truly want to represent their brand, they’ll take notice. And once you’re in a program, it’s your responsibility to go above and beyond on the track and online.
It’s also worth remembering that rejection is part of the process. You may apply to five, ten, even twenty different Motocross Sponsorship Programs before you land your first “yes.” Don’t get discouraged. Each application is a chance to learn, improve, and build your brand. Keep refining your résumé, strengthening your digital presence, and developing your relationships in the motocross community. The more you’re seen, the more you race, and the more you engage online and offline the more opportunities will start coming your way.
In closing, the path to sponsorship is a journey, not a sprint. You don’t have to be a national champion or have a six-figure follower count to get started. All you need is talent, work ethic, and a clear plan to show sponsors what you bring to the table. If you’re passionate about motocross and ready to take your racing career to the next level, there’s never been a better time to explore Motocross Sponsorship Programs and start applying. OFFICIAL LINK
FAQs
FAQ 1: What Do Sponsors Actually Look for in a Rider Beyond Race Results?
While many assume that podium finishes are the golden ticket to getting sponsored, that’s only one piece of the puzzle. Sponsors are brands and like any business, they’re looking for return on investment. That means they want more than just fast riders; they want relatable athletes who can connect with their audience, generate buzz, and represent their product or service in a way that feels authentic.
Here’s what most sponsors are paying attention to:
- Personality and professionalism – Are you coachable, respectful, and easy to work with?
- Social influence – Even if you’re not a viral star, are you active on social media, and do you engage with your followers?
- Brand alignment – Does your style, attitude, and lifestyle match the sponsor’s brand image?
- Consistency – Do you race often, and do you consistently show up and promote your sponsors?
Many motocross brands are happy to support a mid-pack rider who actively shares race updates, tags the sponsor in posts, creates quality content, and wears their gear proudly. In some cases, that type of rider is more valuable than a top finisher who never promotes the brand off the track.
The takeaway? Don’t just race represent. If you can market yourself, interact with fans, and show that you’re a reliable ambassador, your chances of getting and keeping a sponsorship rise dramatically.
FAQ 2: Can Beginner or Amateur Riders Really Get Sponsored?
Absolutely you don’t have to be a pro to land a sponsorship deal in motocross. In fact, many brands actively seek out amateur riders as part of their grassroots marketing strategies. Beginner and local-level racers often have tighter connections with their communities and are more relatable to everyday fans. That kind of authentic exposure is gold for brands trying to grow their presence.
Here’s why amateur riders are valuable:
- Loyalty to the brand – Newer riders often stick with the brands that supported them early on.
- Influence in smaller markets – Sponsors want visibility in local races, community events, and training camps, where amateurs thrive.
- Long-term potential – Brands love to grow with riders. If they support you now and you progress to the next level, their return on investment increases.
That said, being a beginner doesn’t mean you can skip the work. You still need to put together a strong race résumé, keep your bike and gear clean, develop your online presence, and act professionally in the pits. Even as a new rider, the way you present yourself matters.
If you’re just starting out, focus on small-to-mid-level brands or those that offer tiered support programs. Many gear, parts, and supplement companies offer rider support discounts for entry-level racers. Start there, build relationships, and grow from the ground up. Many pros got their first sponsor while still racing 85s or in their first year of competition. Why not you?
FAQ 3: What Are Common Mistakes Riders Make When Applying for Sponsorships?
Applying for a Motocross Sponsorship Program isn’t complicated, but there are a few common mistakes that can tank even a talented rider’s chances. The biggest one? Sending a generic or poorly written application. Sponsors can tell right away if you’ve copied and pasted the same email to 20 companies and it’s a fast way to land in the “no” pile.
Here are a few other mistakes to avoid:
- Poor presentation – Typos, sloppy formatting, or missing information can reflect badly on your professionalism.
- No customization – Not mentioning the brand specifically or why you want to ride for them shows a lack of interest.
- Unrealistic demands – Asking for full support or large product packages right out of the gate can be off-putting.
- No plan to give back – If your proposal focuses only on what you want and not what you can offer, sponsors may pass.
Instead, keep your application clear, honest, and professional. Make sure your race résumé is up to date, your social media reflects your racing life in a positive way, and your proposal shows enthusiasm for the brand. A thoughtful application, even from a beginner, stands out way more than a flashy one from a rider who hasn’t done their homework.
Pro tip: Even if you don’t get accepted, always send a quick thank-you email. Showing respect and appreciation goes a long way and it keeps the door open for future opportunities.
FAQ 4: How Can I Make My Social Media Stand Out to Sponsors?
In today’s digital world, your social media is often your first impression. For riders applying to Motocross Sponsorship Programs, having a strong, active, and clean online presence can give you a serious edge. You don’t need to have 50,000 followers, but you do need to show that you’re engaged with your audience and capable of representing a brand publicly.
Here’s how to make your social media work for you:
- Post regularly – Share race updates, training days, behind-the-scenes content, and product features.
- Tag sponsors and use hashtags – Brands love being seen. Tag their accounts, use relevant hashtags like #motocrosslife or #mxlifestyle, and give shout-outs when using their gear.
- Be authentic – Let your personality come through. Fans and brands alike connect with riders who are real and relatable.
- Engage with your followers – Respond to comments, like other riders’ posts, and build community.
- Stay professional – Avoid negativity, controversy, or anything that could turn a sponsor off.
- Don’t just treat social media as a place to post race photos—use it as a portfolio of who you are. Consider pinning a race recap, a gear breakdown, or a thank-you post to a sponsor at the top of your profile. These small details show that you’re serious, thoughtful, and a rider worth backing.
Remember, sponsors aren’t just buying into your speed—they’re buying into your story. Use your online presence to tell it well.
FAQ 5: What Should I Do After Getting Sponsored to Keep the Relationship Strong?
Getting accepted into a Motocross Sponsorship Program is a huge win—but it’s only the beginning. What separates one-time deals from long-term support is how well you maintain the relationship. Think of sponsorship like a two-way street: they support you, and you support them. If you show up, communicate well, and represent the brand like a pro, you’re setting yourself up for renewals and even greater opportunities.
Here are key ways to keep that relationship strong:
- Stay in touch – Send regular updates on your races, results, photos, and events. A monthly check-in is perfect.
- Promote consistently – Wear the gear, post about it, tag the company, and talk about how their product helps you perform.
- Send content – Many brands appreciate quality photos or videos they can use on their own social platforms. If you’re creating content anyway, share it with them too.
- Say thank you – This might sound simple, but gratitude goes a long way. Shout them out online, mention them in interviews, and thank them publicly.
- Represent well at events – Be polite, helpful, and approachable. People notice and so do sponsors.
By treating your sponsors like partners instead of benefactors, you build real loyalty. That’s what leads to stronger deals, bigger opportunities, and maybe even a spot on a factory team one day. Just remember: every interaction with your sponsor is a chance to leave a lasting impression make it count.
