Trail running has exploded in popularity over the last decade, captivating runners with its promise of adventure, connection to nature, and physical challenge. Whether you’re navigating technical terrain in the Alps, racing through red rock deserts in Utah, or training on local forest trails, the sport offers a unique and enriching experience far removed from the pavement pounding of road races. With this growing popularity, a new wave of opportunity has opened up for runners of all levels: trail running sponsorship programs.
For many, the idea of earning a sponsorship might seem reserved only for elite runners or world-record holders. However, that perception is changing. Brands today are increasingly interested in partnering with authentic voices—people who truly represent the lifestyle and values of trail running. From weekend warriors who document their mountain runs on Instagram to seasoned racers competing in ultramarathons, there’s a broader range of athletes getting noticed and supported by companies through sponsorship programs.
Trail running sponsorship programs are more than just free gear and flashy brand names. These opportunities provide runners with financial support, race entries, travel expenses, and most importantly, a platform to grow within the sport and inspire others. For brands, these partnerships are equally valuable they help build trust with customers, generate content, and expand reach into passionate communities. It’s a win-win when done right, but it takes more than just tagging a company on social media to get noticed.
Understanding how these sponsorships work is key to unlocking the opportunities available. From eligibility criteria to application strategies, there’s a process behind getting involved with these programs. Each company has its own goals, target audience, and expectations when bringing on an athlete or ambassador. Some focus on high performance and results, while others care more about community involvement and digital storytelling.
In this blog post, we’ll dive into everything you need to know about trail running sponsorship programs. We’ll start by exploring who is eligible and what companies are looking for. From there, we’ll highlight ten top brands that actively support trail runners, break down typical sponsorship requirements, and walk you through the application process step by step. Whether you’re just starting your journey or looking to take the next step, this guide is here to help you run with purpose and partner with the right team.
Eligibility
The first question many runners ask when considering sponsorship is, “Am I even eligible?” The good news is that trail running sponsorship programs are more accessible than most people think. While some programs do cater to elite athletes with podium finishes and impressive race résumés, there are many others designed for passionate amateurs, local legends, community leaders, and content creators. The trail running world values authenticity, dedication, and connection—sometimes even more than raw speed.
At the core of eligibility is alignment. Brands are looking for runners who align with their values, mission, and community vision. This means your lifestyle, content, and goals should reflect the brand’s personality. For example, a sustainability-focused brand might favor athletes who advocate for environmental causes or participate in trail clean-up events. A company known for innovation might want runners who push boundaries and test gear in extreme conditions. Eligibility, in this sense, is less about rigid checkboxes and more about shared identity.
That said, there are some basic criteria that most companies look for when evaluating applicants. These typically include a history of consistent training and racing, a visible presence on social media (though follower count isn’t everything), involvement in the local or online running community, and a clear passion for the sport. If you’ve been actively sharing your trail adventures, helping others through coaching or volunteering, or competing in races even if you’re not always finishing at the front you might be more qualified than you realize.
It’s also important to recognize the different levels within sponsorship programs. Some brands offer full sponsorships to elite-level athletes, which may include stipends, custom gear, and paid travel. Others provide ambassador roles that come with discounts, free products, or affiliate opportunities in exchange for promotion and representation. This tiered structure means that there’s a place for runners of all abilities and backgrounds, as long as they bring something unique to the table.
Lastly, regional versus global eligibility matters. Some companies have geographic requirements, preferring athletes who represent specific regions or countries where their products are sold or promoted. Others open their programs internationally, especially if you can create digital content that transcends location. Before applying, it’s wise to review the brand’s current athlete roster and sponsorship page to see what kind of candidates they typically support.
Top 10 Companies That Offer Trail Running Sponsorships
The growing popularity of trail running has attracted numerous outdoor and sports brands to support athletes who are passionate about the sport. Many companies are on the lookout for athletes who not only perform well on the trails but also embody the spirit of the sport, whether it’s through environmental advocacy, community involvement, or social media presence. Below, we’ve compiled a list of 10 top companies offering trail running sponsorships. These brands support runners at various levels, from amateurs to elite athletes, and provide opportunities for those who meet their specific criteria.
1. Salomon
Salomon has long been a major player in the trail running world. Known for its innovative footwear and apparel, Salomon’s sponsorship programs cater to high-performance athletes as well as ambassadors who represent the brand in grassroots events and community-building activities. The Salomon Running Team is known for its impressive roster of world-class athletes, but the brand also partners with athletes at different stages of their careers. Runners with strong social media influence or those who actively promote sustainability initiatives often catch Salomon’s attention.
What they look for: Elite race performances, a passion for the outdoors, and an active presence in the trail running community. Salomon values athletes who embody the brand’s adventurous spirit.
2. The North Face
As one of the most recognized names in outdoor sports gear, The North Face has a well-established trail running sponsorship program. They seek athletes who not only compete at the highest level but also inspire others through their love of adventure. The brand’s support extends beyond just performance, emphasizing environmental responsibility, sustainability, and a deep connection to nature. For The North Face, the ideal athlete is someone who uses their platform to promote outdoor exploration and a commitment to preserving the wild spaces where we run.
What they look for: Exceptional athletic performance, a commitment to environmental conservation, and the ability to inspire others. Social media presence and community involvement are highly valued.
3. HOKA ONE ONE
HOKA ONE ONE, a brand known for its cushioned, high-performance shoes, has rapidly become a favorite among trail runners. They focus on athletes who excel in endurance events, including ultramarathons, and are interested in building long-term relationships with the brand. HOKA’s sponsorship programs also tend to value athletes who are active on social media and engage with their audience about training, gear reviews, and the trail running lifestyle.
What they look for: Competitive race results, especially in endurance events, and a strong social media presence. They’re particularly interested in runners who engage in storytelling and share their training journeys.
4. Altra Running
Altra is a trail running brand that prides itself on producing shoes that promote natural foot positioning and performance. Their sponsorship program includes ambassador roles for athletes who have a strong passion for trail running, ultrarunning, or adventuring on rugged trails. Altra sponsors athletes across different tiers, from seasoned professionals to newcomers who are actively contributing to the community and sharing their experiences through various media channels.
What they look for: Community involvement, both online and offline, race results, and a commitment to spreading the Altra ethos of natural running form and injury prevention.
5. Brooks Running
Brooks Running, a renowned company known for its focus on innovation and performance, offers sponsorship programs for trail runners, particularly those with a consistent race record. In addition to performance, they look for athletes who represent the brand through personal integrity and sportsmanship. Brooks is interested in athletes who align with their core values of inclusivity, sustainability, and making running accessible for all.
What they look for: Proven race results and personal character, especially in promoting a positive and inclusive running community. They value athletes who are advocates for health, fitness, and mental well-being.
6. La Sportiva
La Sportiva is a brand deeply rooted in the trail running and climbing communities. They’re known for producing high-quality, durable gear built for rugged terrains, which is perfect for athletes who participate in more extreme trail running events. La Sportiva sponsors athletes who excel in mountain running, ultramarathons, and adventure racing. In addition to athletic performance, La Sportiva is keen on supporting athletes who are involved in environmental and social causes.
What they look for: Technical expertise and the ability to perform on rugged, challenging terrain. Athletes with a strong commitment to preserving the environment and promoting the values of mountain sports are highly sought after.
7. Inov-8
Inov-8 is a British company known for its lightweight and durable trail running shoes, and it supports athletes who push the limits of trail running, especially those involved in ultramarathons and obstacle course races. Their sponsorship programs are tailored to athletes who can showcase both their performance and a deep commitment to the sport. Inov-8 emphasizes versatility, preferring athletes who can thrive across a variety of trail conditions, from rocky paths to muddy tracks.
What they look for: Proven results in ultramarathons or tough trail races, combined with the ability to create engaging content and connect with the global trail running community.
8. Merrell
Merrell has built its brand around the idea of getting outdoors and exploring nature. Their trail running sponsorships reflect this ethos, focusing on athletes who not only excel in competition but are also passionate about outdoor exploration. Merrell’s sponsorships extend beyond elite runners to include athletes who promote healthy lifestyles, environmental sustainability, and trail preservation.
What they look for: A passion for outdoor exploration, a commitment to environmental conservation, and a strong presence in the local running community.
9. Ultimate Direction
Ultimate Direction is a leading brand in hydration solutions, offering running packs, vests, and accessories. Their sponsorships focus on endurance athletes, particularly those participating in ultramarathons and extreme distance events. Ultimate Direction is keen on supporting athletes who need to be well-prepared for long runs in tough environments, and who can advocate for hydration and proper gear for long-distance races.
What they look for: Performance in long-distance events, especially ultramarathons, along with a dedication to educating others about the importance of gear and hydration.
10. GU Energy Labs
GU Energy Labs, a top producer of energy gels and nutrition products, has long supported endurance athletes. They sponsor runners who engage in long-distance trail events and ultramarathons, and they’re particularly interested in athletes who are active on social media and can authentically promote their nutrition products. GU Energy Labs values runners who focus on the mental and physical aspects of endurance, and who actively share tips and advice with their community.
What they look for: Dedication to endurance sports, a solid race history, and the ability to create engaging content around nutrition and fueling for long-distance events.
Requirements
Once you’ve identified which trail running sponsorship programs you’re interested in, it’s essential to understand what requirements these companies typically have for their sponsored athletes. While each brand will have its unique criteria, certain common factors tend to stand out across the board. These requirements are generally focused on performance, social influence, and community engagement. Let’s take a deeper look at each of these essential elements.
1. Performance Metrics
One of the primary factors in qualifying for a sponsorship program is performance. However, the definition of “performance” can vary depending on the brand. Some companies may focus heavily on race results, looking for runners who consistently place in top positions in competitive events, such as ultramarathons, trail races, or obstacle course races. In other words, a strong performance history, with podium finishes or age-group wins, can make you an attractive candidate for elite-level sponsorships.
For example, brands like Salomon, The North Face, and HOKA ONE ONE are more likely to support athletes who have achieved significant success in high-profile races. But the level of performance required by sponsorship programs isn’t always about being an elite competitor. Many companies, such as Altra or Merrell, are interested in runners who demonstrate improvement, dedication, and a strong presence in the sport, even if they aren’t top contenders in every race they enter.
That said, performance also includes consistency. Sponsors want to see that you’re dedicated to training, racing regularly, and maintaining a healthy lifestyle. For those in the early stages of their trail running careers, results don’t need to be world-class to get noticed. Brands are often just as interested in potential as they are in actual performance. So, if you have a steady progression in race results or consistently challenging yourself on difficult terrain, this can be enough to make you stand out.
2. Social Media Presence
In today’s digital age, social media has become a powerful tool for sponsors to connect with athletes and for athletes to engage with their audience. Having a strong social media presence is often a requirement, as it allows brands to promote their products through authentic, personal endorsements. Companies like Salomon, The North Face, and Brooks Running look for athletes who are active on platforms like Instagram, Facebook, YouTube, and even TikTok, where they can share not only race results but also training tips, behind-the-scenes content, and product reviews.
However, it’s not just about having a large following—it’s about engagement and authenticity. Sponsors want to see that you have an engaged audience that trusts your opinions and resonates with your content. Posting genuine, high-quality content about your trail running experiences, race prep, recovery strategies, and gear reviews can build your influence and show companies that you have the ability to promote their products effectively.
Brands also look for athletes who engage with their followers—responding to comments, creating interactive content, and fostering a sense of community. This ability to interact meaningfully with your audience is a significant asset that can set you apart from other applicants.
3. Community Involvement
Many trail running sponsorship programs value athletes who give back to the community. Whether you’re organizing group runs, volunteering at races, or participating in trail maintenance efforts, your involvement in the broader trail running community can play a huge role in securing a sponsorship. Companies like Merrell, Ultimate Direction, and Inov-8 place a strong emphasis on athletes who promote the social aspects of trail running, such as inclusivity, environmental stewardship, and outdoor exploration.
Brands want to work with athletes who foster a sense of belonging and create positive impacts in the communities they serve. This could mean hosting local events, providing coaching to beginner runners, or being a positive role model within the trail running world. As more brands focus on sustainability and outdoor activism, showing a commitment to the environment through your community initiatives or content can be a great way to meet sponsorship requirements.
4. Brand Alignment
Understanding the values of the brand you’re applying to is crucial in meeting the sponsorship requirements. Many companies, especially those that focus on outdoor gear, sustainability, or innovation, look for athletes who share similar beliefs and philosophies. For instance, if you’re an avid environmentalist and your social media platforms reflect your commitment to protecting natural spaces, a company like The North Face or Salomon will likely appreciate your alignment with their core values.
On the other hand, if your personal brand is more about performance, pushing limits, and training at the highest level, companies like HOKA ONE ONE or La Sportiva, which are heavily focused on high-performance athletes, may be a better fit. Make sure your personal story and values align with the company’s mission to enhance your chances of being chosen for sponsorship.
5. Professionalism and Communication
Finally, professionalism and clear communication are essential for a successful partnership. Sponsorships are business agreements, and companies need to be sure that their athletes will represent them in a professional manner. This includes being punctual with communications, following through on commitments, and delivering any agreed-upon content, such as social media posts or promotional material. Having an easy-to-navigate, well-maintained online presence (such as a personal website or portfolio) that showcases your achievements, gear reviews, and personal brand can also be a significant asset when applying for a sponsorship.
Application Process
Once you’ve met the eligibility requirements and understand what sponsors are looking for, the next step is to apply. While the application process may vary slightly from brand to brand, there are some common steps you can expect when applying for a trail running sponsorship. Here’s a breakdown of the typical steps involved.
1. Research Sponsorship Opportunities
Before you send out any applications, it’s crucial to research the brands that offer trail running sponsorships. Visit their websites, check their athlete programs, and look for any specific requirements or application details they provide. Many companies have dedicated ambassador or athlete pages where they outline the application process, deadlines, and the qualities they’re looking for in sponsored athletes.
Additionally, it’s helpful to follow the brands on social media and keep an eye on any calls for sponsorship or athlete opportunities they might post. These posts can provide valuable insight into what the brand values in potential athletes and can give you a better idea of how to tailor your application.
2. Prepare Your Sponsorship Proposal
The next step is to create a professional sponsorship proposal. This document or email is your opportunity to introduce yourself, showcase your accomplishments, and demonstrate why you’re a good fit for the brand. The proposal should include the following:
Personal Bio: A brief introduction that highlights your experience in trail running, your training routine, and any noteworthy race results.
Race Results and Achievements: Include your most recent and significant race results, showcasing your accomplishments in the sport.
Social Media and Content: Provide links to your social media accounts and highlight your engagement and content quality. If you have a blog, YouTube channel, or podcast, include those as well.
Alignment with Brand Values: Explain why you’re passionate about the brand and how your values align with theirs. Highlight any community engagement, sustainability efforts, or other aspects of your identity that resonate with the brand.
What You Can Offer: Clearly outline how you will help the brand achieve its goals. This could include social media promotion, blog posts, race reports, or other forms of content.
3. Submit Your Application
Once you’ve put together your sponsorship proposal, the next step is to submit it. Many brands provide an online submission form or email address where you can send your proposal. Be sure to follow any specific submission instructions provided by the company to ensure your application is reviewed.
4. Follow Up and Be Patient
After submitting your application, it’s important to follow up in a professional manner. Wait at least a week or two before sending a polite follow-up email to inquire about the status of your application. If you don’t hear back immediately, don’t be discouraged companies receive a high volume of applications, and it may take time for them to review everything thoroughly.
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Conclusion
Trail running sponsorship programs offer exciting opportunities for athletes to elevate their careers, gain exposure, and strengthen their connection to the brands they love. These partnerships aren’t just about the products they provide they are about aligning with a brand’s values, supporting a community, and, ultimately, growing within the sport. For anyone with a passion for trail running, the prospect of landing a sponsorship is not just a dream reserved for elite runners it’s an attainable goal, especially if you understand the process and know what brands are looking for.
The key to being considered for sponsorship is dedication. Whether you’re running your first trail race or competing in ultramarathons, brands want to see athletes who are not only dedicated to their own performance but are also contributing to the broader trail running community. Social media presence, performance consistency, and personal alignment with brand values are all essential factors in increasing your chances of success. But remember, while performance is important, authenticity and passion are equally crucial. Companies are looking for athletes who truly love the sport and who inspire others to get outside and run.
Through this guide, we’ve explored the eligibility requirements and sponsorship opportunities provided by some of the top brands in the industry. From elite race results to building an engaged online community, the steps to securing a trail running sponsorship can vary, but they all share a common thread: the more you put into the sport, the more you’ll get out of it.
For those ready to take the plunge, remember that sponsorship is not a one-size-fits-all process. It’s a two-way relationship both you and the brand must be aligned in goals, values, and expectations. Take the time to research the companies you’re interested in, build your personal brand authentically, and continue to develop as an athlete and a community leader.
While it may take time to land your first sponsorship, perseverance is key. Keep honing your skills, sharing your journey, and engaging with the trail running world. Every step you take on the trails and every post you share online brings you one step closer to potential partnerships with the brands that can help take your trail running career to the next level.
In conclusion, the world of trail running sponsorship programs is vast and full of potential for runners of all levels. Whether you’re aiming for full sponsorships, ambassador roles, or gear deals, there is an opportunity for you. With the right approach, dedication, and alignment with the values of the brands you admire, you can become part of the growing network of athletes who represent some of the best-known names in trail running. OFFICIAL LINK
FAQs
1. What Are the Best Ways to Build a Strong Social Media Presence for Trail Running Sponsorships?
Building a strong social media presence is crucial for attracting sponsorships in the trail running world, especially in today’s digital age where brands heavily rely on influencers and ambassadors to amplify their reach. If you’re aiming to land a sponsorship, your social media accounts should showcase your authentic connection to trail running and align with the values of the brands you’re interested in.
Start by posting regularly and sharing content that resonates with your followers. This can include race results, training videos, gear reviews, motivational posts, and personal reflections on your running journey. Make sure your content isn’t just about winning races but also about the lifestyle—such as exploring new trails, the beauty of nature, and the challenges and triumphs of long runs.
Engagement is just as important as posting content. Brands appreciate athletes who can engage meaningfully with their community. Respond to comments, ask questions in your captions, and create polls or interactive stories to encourage participation. Showing that you have an active, loyal following who values your insights will increase your visibility and appeal to potential sponsors.
Don’t forget to tag the brands you love and share your experiences with their gear or products. Highlight how the brand fits into your running routine, and be authentic in your praise. Over time, this creates a narrative that companies will notice and may lead to sponsorship opportunities.
Lastly, make your social media platforms a true reflection of who you are—don’t just focus on race results but also emphasize your dedication to the sport, your outdoor adventures, and your unique trail running journey. Authenticity is key.
2. Do I Need to Be an Elite Athlete to Get Sponsored for Trail Running?
No, you don’t need to be an elite athlete to secure a sponsorship for trail running. While elite performance can certainly help, sponsorship programs today are increasingly recognizing the value of community leaders, avid hobbyists, and passionate individuals who may not always finish at the top of races but have a strong presence in the trail running world.
Many brands are looking for athletes who represent the ethos of trail running—those who love the sport, promote outdoor exploration, and actively engage with others in the running community. For instance, if you’re involved in local trail races, leading group runs, or sharing your personal journey of improvement on social media, brands may be more inclined to sponsor you based on your story and values rather than your race results.
Another important factor is consistency. If you’ve been training regularly, improving your fitness, and participating in various events—even if you’re not winning them—you still demonstrate the commitment that brands value. Companies like Salomon, HOKA ONE ONE, and Merrell often sponsor athletes at different levels, from top-tier competitors to rising stars who embody the spirit of the sport.
Furthermore, many brands offer ambassador roles, which often come with perks like gear discounts, free products, or opportunities to be featured in campaigns. These roles are a great entry point into the world of sponsorship for those who may not be elite athletes but still have a dedicated following and an authentic passion for the sport.
3. How Can I Use Community Engagement to Attract Sponsorships in Trail Running?
Community engagement is one of the most powerful tools in attracting sponsorships for trail running. Brands are increasingly looking for athletes who are not just exceptional on the trails but also active in their local or online communities. By demonstrating how you contribute to the trail running ecosystem, whether through organizing events, volunteering, or helping others, you can stand out as an athlete who embodies the values that many brands cherish.
Start by getting involved in local trail events or creating your own initiatives. This could include hosting group runs, organizing trail cleanups, or volunteering at races. Share these experiences on your social media platforms to show that you’re not just an individual athlete, but a community builder who prioritizes the collective well-being of the sport.
If you’re active online, participate in trail running forums, join Facebook groups, or contribute to conversations on Instagram and Twitter about the sport’s growth. Engage with other runners, share training tips, offer advice, and support others’ achievements. The more you show up and interact with the community, the more likely it is that brands will see your positive influence.
Moreover, brands like La Sportiva and Merrell often prioritize community-minded athletes who care about sustainability, inclusivity, and promoting trail running as a healthy, accessible activity for all. Show how your work—whether online or offline—helps others get involved in the sport and understand its benefits. These contributions can make you a desirable candidate for sponsorship.
4. What Are the Typical Benefits of Being Sponsored by a Trail Running Brand?
Being sponsored by a trail running brand offers a variety of benefits, ranging from financial support to exposure and valuable networking opportunities. The specific perks vary depending on the level of sponsorship and the brand’s goals, but most athletes can expect a few key advantages.
One of the most immediate benefits is free gear. Whether it’s shoes, apparel, or accessories, sponsors typically provide athletes with the necessary equipment to perform at their best. For example, brands like HOKA ONE ONE or Altra often offer runners the latest shoes and apparel, which can be a huge advantage, especially if you’re someone who frequently competes or trains in different environments.
Sponsorship can also offer financial support, which is a major benefit for athletes who participate in expensive trail events, ultramarathons, or races in remote locations. Companies may cover race entry fees, travel expenses, and accommodation, alleviating some of the financial burdens that come with pursuing trail running seriously.
In addition to tangible products and financial support, sponsorship often provides brand exposure. Many companies require sponsored athletes to promote their products on social media, write race reports, or feature their gear in content. For athletes, this exposure can help grow their personal brand and increase their visibility in the running community, potentially opening doors to other partnerships or business opportunities.
Finally, sponsorship often offers a sense of community and belonging. Being part of a brand’s athlete team means you are recognized as someone who embodies the brand’s values. It provides an opportunity to connect with other athletes, share experiences, and even participate in exclusive events or challenges. For many, this sense of camaraderie and recognition is one of the most rewarding aspects of being sponsored.
5. How Can I Make My Trail Running Sponsorship Application Stand Out?
Standing out in a competitive field of sponsorship applicants requires a mix of authenticity, passion, and clear communication. To make your application stand out to trail running brands, start by carefully researching the companies you’re interested in and tailor your application to align with their values and goals. Each brand has its own unique culture and expectations for sponsored athletes, so it’s important to highlight aspects of your trail running journey that resonate with their mission.
When creating your application, ensure that your story comes through clearly. Brands want to work with athletes who have a personal connection to the sport and can authentically share their experiences. Instead of just listing your race results, focus on why you love trail running, how it’s impacted your life, and how you actively contribute to the trail running community. Personal stories of perseverance, overcoming challenges, and celebrating victories (big or small) can make a huge difference.
Another way to stand out is by demonstrating engagement. Brands are looking for athletes who can create content that resonates with others—whether through race reports, gear reviews, or inspirational posts. Show your ability to create engaging, authentic content that speaks to your audience. Include links to your social media accounts and highlight your level of engagement with your followers.
Finally, be sure to show the brand how you can add value. Brands aren’t just interested in what they can offer you—they want to know what you can offer them. Whether it’s promoting their products on social media, writing blog posts, or speaking at events, make it clear how you can contribute to their marketing and brand-building efforts.
By being thoughtful, authentic, and proactive, you can significantly increase your chances of standing out and landing the sponsorships that align with your values and goals.
