Rodeo has always been more than just a sport it’s a lifestyle, a community, and for many, a lifelong passion. From bull riding and barrel racing to roping and bareback bronc events, rodeo athletes put their heart, soul, and often personal finances into their craft. That’s where Rodeo Sponsorship Programs come into play. These programs aren’t just about financial backing they’re about recognition, partnership, and building a brand with riders and event organizers who embody the spirit of the Western way of life.
In today’s competitive rodeo landscape, sponsorships can make a critical difference. Whether you’re a high school rodeo star aiming to make a name for yourself, or a seasoned pro heading to the next big PRCA event, having a sponsor not only helps with costs but also opens doors to greater exposure, credibility, and career opportunities. A good sponsorship is mutually beneficial athletes get the resources they need, and companies gain ambassadors who represent their brand in authentic and influential ways.
However, applying for Rodeo Sponsorship Programs isn’t as simple as sending out a few emails or wearing a branded cap. Just like the sport itself, it requires preparation, commitment, and strategy. Each sponsor has specific criteria, and understanding what they’re looking for is essential to standing out from the crowd. Whether you’re seeking gear, travel expenses, entry fees, or even long-term partnerships, knowing how to present yourself professionally makes all the difference.
The goal of this blog post is to guide you through the entire process from understanding if you’re eligible, to knowing what’s required, and how to apply with confidence. We’ll take a deep dive into the top companies currently supporting rodeo, explore the ins and outs of eligibility, and show you exactly what sponsors are looking for in an athlete or event partner.
With rodeo’s popularity steadily growing thanks to social media, streaming platforms, and the Western lifestyle movement, there are more sponsorship opportunities than ever before. Brands are eager to connect with athletes who are not only talented in the arena but also relatable, marketable, and professional outside of it. If you’re ready to take your rodeo career or event to the next level, learning how to approach sponsorships the right way is an absolute must.
Whether you’re riding solo or running a rodeo event, your ability to secure the right sponsor can boost everything from your performance to your visibility. So if you’re asking yourself, “How do I apply for Rodeo Sponsorship Programs?” — you’re in the right place. In the next section, we’ll break down exactly who is eligible and what you need to know before submitting your first proposal or application.
Let’s start with the foundation determining if you or your rodeo event meets the criteria for sponsorship. Eligibility matters, and getting it right from the start saves time and energy as you move forward in the application process.
Eligibility
Before diving into the application process for Rodeo Sponsorship Programs, it’s crucial to understand who qualifies. Not every rider, team, or event will meet the criteria set by sponsors. Each company has its own focus, whether it’s supporting up-and-coming talent, seasoned professionals, or grassroots community rodeos. Eligibility isn’t just about skill, it’s about alignment with a brand’s identity, mission, and marketing goals.
First and foremost, Rodeo Sponsorship Programs are typically open to individual rodeo athletes. This includes competitors across a wide range of disciplines: bull riders, barrel racers, team ropers, tie-down ropers, steer wrestlers, and bronc riders. Whether you’re in high school, college, or on the professional circuit, there’s likely a sponsorship opportunity suited to your level. Many companies offer tiered sponsorships from gear support for youth and amateur riders to full financial backing for top-ranked pros.
In addition to individuals, rodeo event organizers are also prime candidates for sponsorship. Local rodeos, high school and collegiate competitions, charity events, and PRCA-sanctioned tours all rely on sponsorships to cover costs, promote the event, and attract high-quality competitors. If you’re organizing a rodeo, you’ll need to present a clear plan, detailed marketing opportunities, and a professional image that makes it worth a brand’s investment.
Another growing area of eligibility is rodeo teams or clubs particularly those affiliated with high schools, universities, and youth organizations like the National High School Rodeo Association (NHSRA) or the National Intercollegiate Rodeo Association (NIRA). These groups often attract sponsorship because of their community impact and visibility among younger demographics. Sponsors love supporting youth sports — especially when they see potential brand loyalty and positive influence in action.
Geographic location can also affect your eligibility. Many Rodeo Sponsorship Programs are concentrated in the United States, where the Western lifestyle has deep cultural roots. However, with rodeo growing internationally — especially in countries like Canada, Australia, and Brazil — some companies are beginning to expand their reach. If you’re outside the U.S., it may be slightly more challenging, but not impossible. Focus on global brands or local companies with international distribution when seeking support.
Experience level plays a key role as well. While newcomers to the sport can absolutely get sponsored, companies often look for a track record of success or at least consistency. Sponsors want to know you’ll be visible, reliable, and represent their brand well. This doesn’t mean you need a trophy case full of buckles — but having a strong competition history, active social media presence, and clear personal brand will give you a solid edge.
Finally, professional affiliations matter. Being part of respected rodeo organizations such as the PRCA (Professional Rodeo Cowboys Association), WPRA (Women’s Professional Rodeo Association), or local circuits lends credibility. Many sponsors will specifically seek athletes or events affiliated with these groups due to the structure, regulation, and media coverage they provide. If you’re not yet a member, joining one can significantly enhance your sponsorship chances.
In short, eligibility for Rodeo Sponsorship Programs comes down to your role (athlete, event, or team), your level of professionalism, your visibility in the rodeo world, and how well you align with a brand’s goals. If you’re still unsure whether you qualify, don’t worry — the next sections of this blog will give you everything you need to position yourself for success and make a strong case to potential sponsors.
Top 10 Companies That Offer Rodeo Sponsorships
When it comes to Rodeo Sponsorship Programs, partnering with the right company can truly elevate your presence in the sport. From providing top-tier gear and financial backing to increasing your visibility through marketing collaborations, these companies are the backbone of modern rodeo culture. They’re not just sponsors — they’re storytellers, investing in athletes and events that reflect the grit, tradition, and excitement of rodeo life.
Whether you’re an individual competitor, team member, or event organizer, understanding which brands are most active in the rodeo sponsorship space is critical. These companies have spent years — even decades — building authentic relationships within the community. Below is a breakdown of ten industry leaders that consistently invest in Rodeo Sponsorship Programs, offering support at various levels and disciplines.
1. Wrangler
Arguably the most iconic brand in the rodeo world, Wrangler has been sponsoring cowboys and cowgirls since the mid-20th century. They are deeply embedded in PRCA, NFR, and countless local rodeos. Wrangler doesn’t just supply jeans — they sponsor entire circuits, individual athletes, and promotional campaigns. Their Team Wrangler program includes elite athletes who act as brand ambassadors, showcasing the company’s legacy and commitment to rodeo culture.
2. Cinch Jeans
Cinch is another denim heavyweight in the rodeo scene. Known for their high-quality Western apparel, they actively sponsor youth rodeo, high school and college athletes, and professionals across the sport. Cinch looks for athletes who are not only competitive but represent integrity and authenticity. Their program often includes apparel sponsorships, event funding, and promotional opportunities — especially for those active on social media and the rodeo trail.
3. Ariat
Ariat is a major player in performance footwear and apparel for rodeo athletes. Their sponsorships cover both amateur and professional levels, and they emphasize innovation, performance, and Western heritage. Ariat-sponsored athletes often participate in marketing campaigns, brand events, and product testing. They’re a great fit for competitors who combine athletic skill with a polished public image and solid social media engagement.
4. Resistol
Known for their high-quality cowboy hats, Resistol runs the well-known “Team Resistol,” sponsoring top-tier PRCA and WPRA athletes. Their sponsorship is not just about hats — it’s about being part of a legacy brand that stands for tradition and excellence. If you’ve got a strong rodeo resume and a deep respect for Western values, Resistol could be a perfect match.
5. Montana Silversmiths
Famous for their custom belt buckles — often awarded to rodeo champions — Montana Silversmiths sponsors both events and individual competitors. Their involvement in Rodeo Sponsorship Programs includes buckle design partnerships, event branding, and sponsorships of athletes who frequently place in competitions. This company values visibility, style, and winning — if you’re consistently on the podium, they may want you wearing their gear.
6. Coors Banquet
While you might not think of a beer company first, Coors Banquet has been a consistent supporter of rodeo for decades. They are official sponsors of PRCA events and the Wrangler National Finals Rodeo (NFR). Their sponsorships often include large-scale event funding, signage, and branding campaigns. Event organizers looking for serious financial and marketing support should definitely consider Coors.
7. Pendleton Whisky
Another beverage brand with deep roots in Western culture, Pendleton Whisky supports both events and athletes. Their sponsorship program aligns with rodeo’s rugged lifestyle and emphasizes brand representation through live events, social media, and storytelling. They often look for ambassadors who genuinely live the cowboy way on and off the arena floor.
8. Yeti
Yeti, known for its durable coolers and drinkware, is a favorite in the outdoor and rodeo communities. They offer sponsorships to athletes and events, focusing on those who share their adventurous, tough-as-nails brand identity. Yeti often collaborates with athletes on content, video series, and branded stories that highlight life on the rodeo circuit.
9. Justin Boots
As a staple in the rodeo boot world, Justin Boots is a longtime supporter of rodeo athletes and a major sponsor of the Justin Sportsmedicine Team an essential group that provides medical care to injured athletes. They sponsor individuals who represent both tradition and resilience, often selecting riders who are visible in the public eye and have strong character reputations.
10. Priefert Rodeo Equipment
Priefert specializes in livestock handling equipment and is heavily involved in sponsoring rodeo events and associations. Their support often includes equipment loans or donations, event partnerships, and branding collaborations. Organizers of local and national rodeos who need high-quality gear and a supportive partnership should absolutely consider Priefert.
These companies are more than just sponsors — they are partners in promoting the sport, supporting athletes, and preserving the culture of rodeo. Knowing which brands align with your discipline, personality, and values will help you choose wisely when applying for Rodeo Sponsorship Programs. Each company has its own expectations and style, so doing your research and tailoring your approach is key to building a lasting relationship.
Sponsorship Requirements
Once you’ve identified companies offering Rodeo Sponsorship Programs, the next step is understanding what they require from applicants. This is often where people either shine or fall flat. Brands aren’t just handing out sponsorships for fun; they’re making calculated investments. They want to know that the person or event they sponsor will represent their brand with professionalism, visibility, and integrity. Meeting — and exceeding the requirements is your chance to prove you’re worth the investment.
At a minimum, most companies require some form of application or proposal. This isn’t a one-size-fits-all document — each brand may ask for different materials depending on what kind of sponsorship you’re seeking. Individual athletes, for example, might need to submit a rodeo résumé, competition history, and personal bio. Event organizers might need to provide detailed event plans, marketing reach, sponsorship packages, and expected audience size. The goal here is to give potential sponsors a full picture of who you are and what you can offer them in return.
Social media presence has become a major factor in evaluating sponsorship candidates. Brands want athletes and events that are visible, engaged, and have an audience. You don’t need to be an influencer with 100,000 followers — but you should be active and professional online. Your Instagram, Facebook, TikTok, or YouTube channels should reflect your rodeo journey, your personality, and your values. Many Rodeo Sponsorship Programs now ask for your social handles directly on the application. If your online presence is messy, inactive, or off-brand, it could hurt your chances.
A strong media kit is another valuable asset. This is essentially your marketing résumé — a document or PDF that includes photos, statistics, accomplishments, branding partnerships, and audience demographics (if available). You want to show that you’re not only competitive in the arena but also valuable outside of it. High-quality action shots, a short bio, and a list of events you’re competing in or organizing can go a long way. It’s your chance to show that you’re more than just a cowboy or cowgirl — you’re a walking brand ambassador.
Most Rodeo Sponsorship Programs will also ask what you’re offering in return for their support. This could be wearing branded gear, promoting products on social media, displaying banners at events, or participating in photoshoots and interviews. Sponsorship is a two-way street, and companies want a clear ROI (Return on Investment). Be ready to outline exactly how you’ll represent the brand — from logo placement on your shirt, hat, or trailer to tagging them in posts or featuring them in event promotions.
Some companies will want references, especially if they’re considering a longer-term sponsorship. This might include a coach, event organizer, past sponsor, or rodeo association official who can vouch for your character and professionalism. Even if they don’t ask, having one or two ready can help set you apart. If you’ve worked with other sponsors before — no matter how small — including a brief summary of how that partnership went is a great way to show experience and reliability.
Lastly, timing matters. Many Rodeo Sponsorship Programs operate on a seasonal or annual schedule. This means they only accept applications during certain windows — often in the fall or winter, before the next rodeo season kicks off. Keep an eye on deadlines, and don’t wait until the last minute. Submitting early shows you’re serious and organized, and it gives sponsors more time to consider your proposal before they finalize their roster.
To sum up, the key requirements for a strong sponsorship application usually include:
- A well-organized rodeo résumé or event proposal
- A professional and active social media presence
- High-quality media kit with photos and branding assets
- A clear outline of what value you offer to the sponsor
- References or past sponsorship history
- Attention to deadlines and application windows
Meeting these requirements doesn’t just increase your chances — it shows that you respect the sponsor’s time, money, and brand. You’re not just asking for a handout; you’re offering a partnership. In the next section, we’ll walk through the actual application process step-by-step, so you can confidently approach your first (or next) sponsorship opportunity.
How to Apply (Application Process)
Once you’ve determined that you’re eligible and have gathered everything required for Rodeo Sponsorship Programs, it’s time to actually apply. This part of the journey is where preparation meets action. Applying for a sponsorship isn’t just about sending off a few DMs or tagging a company in a post — it’s a professional process, and how you handle it says a lot about your commitment to the partnership.
Step 1: Research and Choose the Right Sponsors
Not every brand is the right fit for every rider or event. Before applying, take time to research which companies align with your values, discipline, and style. For instance, if you’re a youth barrel racer active on Instagram, you might appeal to Ariat or Cinch. If you’re organizing a local roping event with community outreach, brands like Priefert or Montana Silversmiths might be a better fit. Look at who they currently sponsor, how they market themselves, and what kind of partnerships they seem to prioritize. The goal is to build relationships with brands that make sense for you.
Visit sponsor websites to see if they have a dedicated “Sponsorship” or “Ambassador” page. Some companies post clear instructions or open application periods. Others may only work through referrals or scouting — but that doesn’t mean you can’t reach out. Just be sure you’re reaching out to the right department — typically marketing or PR — and not just cold-emailing a customer service inbox.
Step 2: Build a Strong Application Package
Think of your application like a job interview — you want to come across as polished, organized, and valuable. At minimum, your package should include:
A personal introduction letter or email — briefly explaining who you are, your achievements, your goals, and why you’re interested in that specific brand.
A rodeo résumé or event proposal — include your history, rankings, planned competitions, and any statistics that show consistency and growth.
A media kit — with professional photos (action and lifestyle), links to social media accounts, and demographics about your audience or event attendees.
A partnership outline — explain exactly how you’ll promote the sponsor: logo placements, social tags, brand mentions, appearances, etc. Make sure everything is formatted cleanly, without spelling or grammar mistakes. This small detail shows professionalism and pride in your presentation.
Step 3: Submit Through the Right Channel
If a sponsor has an official application portal, use it. If not, send your application via email — but make it personal. Address it to someone specific if possible, and include a short, direct subject line (e.g., “Sponsorship Application – [Your Name]”). Keep your message concise but enthusiastic. Attach your application materials as PDFs or link to a cloud folder with proper labels. Avoid overly large attachments that may not open on mobile.
Some companies also scout talent through social media — so make sure your accounts are public, consistent with your application, and actively show your rodeo lifestyle. Tagging a brand or using its hashtags can help you get noticed, but don’t spam or come off as desperate. A few high-quality posts are better than dozens of off-brand ones.
Step 4: Follow Up Professionally
After about two weeks, if you haven’t received a response, it’s okay to follow up — just be respectful and polite. A simple message like, “Hi [Name], just checking in on my sponsorship application. I’m excited about the opportunity to work with [Brand Name] and would be happy to answer any questions,” keeps the door open without being pushy.
If you’re told “no,” thank them anyway and ask if they would be open to reconsidering in the future. Sometimes a “no” now is just a “not yet.” Keep improving your stats, growing your online presence, and staying active in the community. Sponsors often re-evaluate athletes each season.
Step 5: Deliver Value After Getting Sponsored
Getting the sponsorship is just the beginning. Now it’s time to deliver on what you promised. Represent the brand at every competition and on every platform with integrity. Tag them in posts, wear their gear proudly, and update them regularly with photos, results, or shoutouts. Some Rodeo Sponsorship Programs require monthly check-ins or promotional efforts — make sure you meet those expectations and go beyond when you can.
Stay in communication with your sponsors, especially if something changes in your schedule, performance, or social media plans. Transparency builds trust — and trust leads to longer partnerships. The most successful sponsored athletes treat their sponsor relationships like business deals: with professionalism, respect, and enthusiasm.
Bonus Tip: Think Long-Term
Don’t just apply for every sponsor out there — apply for the ones you can grow with. The best partnerships often start small and expand over time. If you get a gear package this year, do your best to turn that into a full partnership next year by proving your worth. Think of sponsorships not as a quick win but as a long-term opportunity to build your career, personal brand, and influence in the sport.
Applying for Rodeo Sponsorship Programs may seem intimidating at first, but if you follow these steps — research, prepare, apply, follow up, and deliver you’ll be well on your way to landing the support you need. And remember: every “no” gets you one step closer to a “yes.” Stay consistent, stay authentic, and stay focused.
ALSO READ: Apply for Sport Fishing Sponsorship Program – Application Tips, Eligibility & Top Sponsors
Conclusion
Securing a spot in Rodeo Sponsorship Programs isn’t just a matter of luck — it’s about preparation, professionalism, and knowing how to present your value to the right partners. Whether you’re an individual rodeo athlete striving to make your mark in the arena, or an event organizer building something bigger for your community, the journey to sponsorship is one you can absolutely master with the right approach.
We started this blog by emphasizing the importance of sponsorships in today’s rodeo world — not just for financial support, but for career growth, visibility, and aligning with brands that represent the heart of the Western lifestyle. Then, we dove into eligibility: understanding who qualifies for these programs, from high school rodeo hopefuls to PRCA champions and everything in between.
You’ve also learned who the big players are. From Wrangler and Ariat to Priefert and Montana Silversmiths, the top 10 companies offering Rodeo Sponsorship Programs are all looking for partners who bring value, energy, and authenticity to the table. These aren’t just big names — they’re leaders in the rodeo space because they believe in the culture and want to support those who live it every day.
Requirements might seem demanding at first, but they’re really just tools to help you tell your story: your rodeo résumé, media kit, social media presence, and professionalism all come together to show sponsors exactly why you’re a good investment. And the application process? It’s a series of intentional steps — from researching and reaching out to following up and delivering on your promises — that show you’re not only ready for sponsorship, but serious about the relationship behind it.
If there’s one thing to take away, it’s that Rodeo Sponsorship Programs aren’t just about who’s winning the most buckles — they’re about character, consistency, and connection. Sponsors want to partner with people and events that reflect their brand’s spirit, and if you can show them that, the opportunity is absolutely within reach.
So whether you’re saddling up for your next competition or laying the groundwork for your next big event, now’s the time to take action. Get organized, be authentic, and put yourself out there because the right sponsor might just be looking for someone exactly like you. OFFICIAL LINK
FAQs
1. What are the main benefits of securing a rodeo sponsorship?
Securing a rodeo sponsorship brings numerous benefits that go beyond financial support. At its core, a sponsorship allows you to enhance your career by gaining access to high-quality gear, exposure, and credibility. These partnerships are not just about receiving monetary funds they open doors to networking opportunities with industry leaders and other athletes, which can help elevate your profile within the rodeo community.
For professional competitors, sponsorships often provide essential support for travel, training, and competition fees, easing the financial burden that comes with pursuing a career in rodeo. Furthermore, sponsored athletes often have their names and faces associated with well-established, respected brands, lending credibility to their own personal brand.
For event organizers, sponsorships can offer significant funding to improve the scale of your events, create better audience experiences, and bring in professional athletes. Sponsors also provide marketing and advertising opportunities, meaning you can grow your event’s visibility and attract larger crowds. The most exciting benefit is the long-term partnership opportunities, where sponsors might stay with you for years, growing together as your brand and their product reach expand.
In the long run, a rodeo sponsorship isn’t just a quick way to gain funding — it’s an investment in your growth, your career, and your future in the rodeo world.
2. Can I apply for multiple sponsorships at once, or should I focus on just one?
Yes, you can absolutely apply for multiple rodeo sponsorship programs at once, and in many cases, it’s a smart strategy. However, it’s essential to approach this carefully and professionally to ensure you’re not spreading yourself too thin or creating potential conflicts between sponsors.
Applying to several sponsors increases your chances of getting noticed and securing the support you need. However, you must ensure that each application is tailored to the specific brand you’re applying for. Different sponsors have different expectations and requirements, so generic applications are a surefire way to fail. For example, if you’re applying to a brand like Ariat that emphasizes performance and innovation, your application should highlight how you embody those values, whereas for a brand like Wrangler, which is rooted in tradition, you might focus on your history in rodeo and connection to Western culture.
It’s also important to think about brand alignment. Some companies might have exclusivity clauses in their contracts, meaning they may not allow you to take on additional sponsorships, especially if there’s a direct competitor involved. Be upfront with sponsors about any other partnerships you might have or are pursuing, and ask about exclusivity clauses during the application process. By being transparent, you build trust and avoid any misunderstandings down the line.
Overall, applying for multiple sponsorships is a good strategy, as long as you’re thoughtful about the process, brand relationships, and the long-term impact of these partnerships.
3. How do I stand out in a crowded field when applying for sponsorships?
The competition for rodeo sponsorship programs can be fierce, especially when big brands are involved. To truly stand out in a crowded field, it’s crucial to present yourself as more than just an athlete — you need to be a brand ambassador, a storyteller, and someone whose values align with the sponsor’s mission.
Start by refining your personal brand. This means curating your social media profiles, making sure they align with your values, and demonstrating professionalism. Sponsors are increasingly looking for athletes with a strong online presence — it’s not enough to just perform well in the arena. Social media is a key marketing tool for brands, and they want to know that you can promote them effectively to a broad audience.
Don’t underestimate the power of your media kit. High-quality photos and videos of you in action, paired with detailed information about your competitions, sponsors, and audience demographics, give you a polished and professional appearance. If you have testimonials from past sponsors or event organizers, include those too. Authentic reviews from credible figures within the rodeo world can be a game-changer.
Also, tailor your application to each sponsor. Research the brand thoroughly and align your application with their values and goals. Show them not only how you fit into their brand but also how you can amplify their message through your own influence and presence.
Lastly, be genuine. Sponsors want athletes who are authentic and truly passionate about rodeo. The more real you are in your interactions and application, the more likely they are to connect with you.
4. What happens after I secure a sponsorship? What’s expected of me?
Once you’ve secured a sponsorship, the real work begins. A sponsorship is a partnership, not a one-time transaction. Sponsors want to see a return on their investment, so it’s your job to deliver on the promises you made during the application process.
First and foremost, communication is key. Be sure to stay in touch with your sponsor regularly, providing updates on your performance, upcoming events, and how you’re representing their brand. If there are changes to your schedule or personal life that might impact your involvement in sponsored events, let them know ahead of time.
Brand visibility is one of the most important things you’ll be expected to deliver. Whether it’s through wearing branded gear at events, posting photos and updates on your social media channels, or even attending sponsor-specific events, make sure your sponsor’s logo is front and center. The more you can integrate their brand into your daily life, the more valuable the sponsorship becomes to them.
Additionally, many sponsors will expect you to appear in marketing campaigns, photoshoots, or other promotional materials. Be prepared to be an ambassador for the brand both on and off the rodeo grounds. You might be asked to engage with their followers on social media, write blog posts, or take part in exclusive events. The key here is professionalism always represent the brand in a positive and authentic light.
If you’re unsure about what’s expected, don’t hesitate to ask for clarification. Most sponsors will outline specific deliverables in your agreement, so read it carefully and reach out with any questions.
5. Can sponsorships help me advance my career in rodeo?
Absolutely! Rodeo sponsorship programs can be game-changers when it comes to advancing your career. These partnerships not only provide financial backing but also offer the resources and visibility you need to grow within the sport. Whether you’re a rising star or a seasoned professional, sponsorships are a critical way to elevate your status in the rodeo world.
For one, sponsors often provide financial support that can help ease the costs associated with travel, equipment, and competition fees. This support allows you to focus more on your performance, rather than worrying about how you’re going to pay for your next rodeo. With less financial stress, you can afford to enter more competitions and pursue higher-level events, increasing your chances of winning.
Sponsorships also offer a platform for visibility. Being associated with well-known brands can significantly raise your profile, not just within the rodeo community but also in mainstream media. Brands want to promote you, which means they’ll often showcase your achievements through their marketing channels. This exposure can lead to new opportunities, including more sponsorships, media features, and invitations to exclusive events.
Finally, sponsors can introduce you to other professionals in the industry, helping you network and build relationships with other athletes, event organizers, and influencers in the rodeo community. These connections can be invaluable as you look to expand your career and grow your brand.
